A Digital Solutions workshop.
The easiest way to show up in a local Google search - it’s free and won’t take long to set up!
AI tools like Google, ChatGPT and Gemini are changing how customers find local businesses.
The good news? You don’t need to understand AI or be good at tech to keep up.
In this practical, plain-English workshop, you’ll learn how to use your Google Maps (Google Business Profile) to help customers and AI tools confidently find and recommend your business.
This session focuses on clarity, trust and visibility, not jargon or complicated SEO tactics.
Who this workshop is for
This workshop is ideal for:
Small business owners and sole traders
Anyone curious about AI
Businesses that rely on local or service-based customers
People who want more visibility without ads or constant content creation
What you’ll learn
By the end of this session, you’ll understand:
Why Google Maps now matters more than your website for local discovery
How AI tools decide which businesses to recommend
What makes a Google Maps listing “AI-ready”
How to improve your visibility using simple, practical steps
What we’ll cover
Why Google Maps is a key trust signal for AI
The difference between traditional SEO and AI optimisation
How to clearly explain what your business does so AI understands it
Categories, services and locations that actually help you get found
Reviews, photos and Q&A and why they matter more than ever
Simple ways to stay active without spending lots of time
A practical checklist you can use after the workshop
What you’ll walk away with
Confidence that you’re doing the right things for AI search
Clear next steps you can implement immediately
A stronger, more trustworthy Google Maps listing
Less confusion about AI and more clarity about what actually matters
This workshop is free, delivered live online, and is funded by the Australian Government / Digital Solutions program.
About the Presenter - Liz Haselgrove
Liz has been studying business and marketing since the late 80s (!!) and has seen many trends come and go in that time. She has helped thousands of small businesses to improve, bring in more clients and be successful.
Liz’s passion for helping small and micro businesses to thrive shines through in all of her workshops, which are interactive, informal and rammed with great tips that WORK.
After running her own businesses (including a digital nomad VA service and children’s shops in London), she is now the CEO of BOSS (Business One Stop Shop), helping Perth’s businesses to thrive.
Liz has been a Finalist for the Best Social Media Educator of the Year for the past three years and is also an Authorized Trainer for Squarespace (one of only a few in Australia).