Dreams to Reality: Small Biz Success in WA
Thinking of turning your dream business into a reality?
It’s more than just registering a name or setting up a website, building something of your own takes heart, planning, and a few smart decisions up front. Here are the essentials to help you get it right from the beginning.
Start with your market
Before you dive into design, branding or pricing, get clear on your audience.
Who are you selling to, and what do they actually need?
Filling a gap in the market starts with knowing what’s already out there. The Small Business Development Corporation (SBDC) has free market research tools to help.
Write a plan you’ll actually use
Don’t overthink it. Your business plan should help you:
Be clear on exactly what your audience are buying and why they should hand over their hard-earned cash to you
Clarify your audience - go for the easy wins of people who REALLY get you and love what you do
Map out your marketing - focus on where your target audience are likely to look for you, or see you in passing
Understand your finances - make sure that what you’re doing is going to earn enough money to be worth the effort you’ll put in
You can check out SBDC’s simple, free business planning template to get started.
Set up your finances early
You don’t need to be an accountant, but you do need to know where your money’s going.
Track income and expenses, set a budget, and start forecasting once you get a few months under your belt.
Check out the SBDC’s finance guides for beginner-friendly help.
Get tech on your side
Spreadsheets and sticky notes only go so far.
Tools like invoicing apps, booking systems or simple websites can save you time and stress.
Not sure where to start? Try the digital marketing essentials workshop via the SBDC.
Focus on customer experience
No matter what you’re selling, great service builds trust and loyalty.
Quick tips:
Always respond to reviews (yes, even the negative ones)
Make it easy to get in touch
Deliver more than what was promised
Build your network
You don’t need to do this alone.
You’re not the only one navigating the ups and downs of business. Get out there and connect. Ask for advice, share your story, learn from others.
Connecting with other business owners can help you:
Find referrals
Learn what’s working
Feel less isolated
Start with local events or workshops, or join a small business group in your area.
Make sure you’re compliant
Licenses, permits and insurance might sound intimidating, but the process is easier than it looks. Use the Business Licence Finder tool to figure out what’s required based on your industry and location.
Get the word out
Your brand isn’t just a logo. It’s how people connect with you.
You don’t need a big budget to start marketing. Focus on:
Social media
A basic website
Word of mouth (can be powerful!)
Local promotions or flyers
The Marketing Strategies guide on the SBDC site can help you choose the right mix for your business.
Check in with yourself often
Small businesses evolve fast. What worked 6 months ago might not work now.
Ask yourself:
What’s performing well?
What needs adjusting?
What are customers asking for?
Don’t be afraid to pivot, experiment, or ask for feedback. It’s okay to shift direction, that’s part of the journey!
You’re not on your own
The Small Business Development Corporation is a goldmine for WA entrepreneurs. From templates and mentoring to free advice and events, they’re here to help.
And if you need personalised guidance, the team at BOSS (Business One Stop Shop WA) can support you too. We’ve got your back!
Starting a business in WA is a big step.
But you’ve got tools, support, and a community behind you. Plan well, stay flexible, and trust your vision. You’ve got this!
